Best known for her modern system of dressing, Priya's concept is based on simplicity, elegance and natural hues. For Priya, designing is an expression of who she is as a woman, with all feelings, emotions and subtleties. She credits her feminine instincts for the success of her label she founded in 2007 and is much revered in the fashion industry.
With her collection, Priya has redefined luxury and elegance. Her thoughtful collection comprises of vibrant yet earthy colors and includes interchangeable items that work together to create an entire wardrobe that goes from day to evening, weekday to weekend and season to season. Whatever form the ensemble takes, Priya asserts that the piece begins and ends with the body- the sensual expression, simplicity and freedom of movement.
Priya retails through the famous stockists- Ensemble and customises her collection to every customers needs through personal appointments.